why ordinary Christians don’t do it
isn’t normal - only gifted or unusual people do it right!
job, if we’re cooperative “lay” people. is to listen to
the stories, feel guilty and write checks!
1996 a group of Christians decided to resign from this approach and
find another way to do what we felt was our most important work-
connecting with the people Jesus misses most - the people formerly
known as lost.
the Map Seattle:
will explore evangelism in the postmodern era:
May 18-19, 2001.
Henderson and Hunter will be featured speakers
decided to stop trying to be something we weren’t and start being
our ordinary selves
decided that the reason traditional evangelism didn’t attract us
was because it was designed for extraordinary and unusual people.
quit doing more of what didn’t work and started doing ordinary
things we could do things like “free attention giveaways” which
means really listening to people and not interrupting them or
praying for people “behind their backs”.
than trying to escape the ordinary we decided to exploit it.
of discounting the things we were already doing we started counting
started measuring the effect on those we were approaching as well as
evangelism activities were so unremarkable we decided to call
it off the map
we started taking these ideas public. We created an event called Off
The Map because that’s where we need to go in order to think new
thoughts and in new ways
Off the Map Seattle we will focus on three issues.
how “lost” people see the church
how we can improve our approach to them
all of this in a fun, highly interactive way.
The Map is a fast paced, energizing event
like a concert than a conference.
do you anticipate when you go to a concert? If you’re like me you
expect to hear some of the familiar tunes live as well as hoping for
some surprises. At OTM, we’ll talk about familiar themes but also
come at you with some surprises, like our interview with 3 lost
people - where actual lost people tell us their experiences with
Christians and also coach us in how to improve our approach - many
people feel that this segment is worth the price of admission all by
The Map brings together some of the best thinkers
in the Christian scene today and then lets you mix it up with them
in real live public and private conversations. Have you ever gone to
a conference and not been able to get your questions answered - you
know the one about - Hey I like your idea but how would it apply in
my situation? At OTM your question will get answered because we
provide numerous opportunities for interaction and conversation -
Like “5 minute meetings” and OTM Road Show.
bring the hallway conversations into the main auditorium.
The Map is a living lab for new ideas You’ll
experience unique approaches in new ways to get your message across-
new language and processes for communicating the ideas you care
about - Our conversation starters (speakers) will stimulate your
thinking and get you participating in live idealabs and thinkfests
where you and others will invent right on the spot.
formulation of a problem is often more essential than it’s
Smith / Business Trainer
OTM event is a unique experience. We’re never completely sure what
bring together people who are known and unknown - practitioners-
experimenters - explorers and thinkers- people who love Jesus but
have had it with business as usual.
is on a mission to change how Christians think about lost people and
about how we do church. If you join us - it will only make the mix
and conversation that much more interesting.
is real - it’s fun and it goes fast - Join us - If we hit the
Bullseye -you’ll be exhausted but energized when you leave- A lot
like when you hear a great band!
us / Off The Map Seattle / May 18-19
Online / www.off-the-map.org
Henderson has been a church planter for 25 years with
several churches under his belt in the Northwest. He has also
had several stints overseas as a teacher and speaker. He
currently serves as Director of Leadership Development for
Vineyard Community Church in Cincinnati, Ohio where he resides
with his wife Barbara. He has three grown children scattered
around the United States. His passion is to see evangelism
become a normal part of the lives of ordinary Christians. He
has dedicated the rest of his life to contributing to and
advancing this cause. Contact Jim at: email@example.com